"Go Woke, Go Broke" is the slogan of the people boycotting them.
Kellogg's has become the latest company to face conservative calls for a boycott after transgender influencer Dylan Mulvaney was photographed posing and linking arms with the brand's iconic mascot 'Tony the Tiger' at an awards ceremony.
Mulvaney, a man who identifies as female, shared a video on Instagram of him interacting and posing for photos with the Frosted Flakes mascot during the Tony Awards on June 11. The post, which showed Tony the Tiger at the gala and Mulvaney wearing a dress holding the mascot's hand, garnered a lot of attention online. Much of the backlash was immediate and along the lines of the "Go Woke, Go Broke" rallying cry of those opposed to corporations pushing leftist agendas.
"Guys, we have a new boycott to add to the list and I'm really sorry to say it because I love this brand," conservative political strategist Joey Mannarino said in a post on Twitter. “Frosted Flakes mascot Tony the Tiger just posed for a picture with Dylan Mulvaney and even acted like a fan. That's always been my line. You're hanging out with Dylan Mulvaney, you're done with me,” she continued.
Conservative Rob Smith tweeted, "Yes, they're coming for your kids," to express his outrage at Mulvaney's association with the Frosted Flakes mascot. Bud Light and Target in the throes of boycott Since Bud Light began a marketing partnership with Mulvaney in early April, its parent company Anheuser-Busch has seen its market value drop by billions of dollars. "This month, I celebrated my 365th day as a woman, and Bud Light sent me maybe the best gift ever — a can with my face on it," Mulvaney said on April Fool's Day, showing off a limited-edition Bud Light can — and caused conservatives to call for a boycott. Singer Kid Rock used Bud Light cans as a practical target to express his anger at the promotional campaign, while Florida Governor Ron DeSantis said he would boycott Bud Light.
Former President Donald Trump also weighed in on the controversy, suggesting that boycotts can be an effective way to send a message to brands that critics say promote a left-wing agenda. "It's time to beat the Radical Left at their own game," Trump wrote in a Truth Social post earlier in May. "Money talks - Anheuser-Busch now understands that."
Between April 1 and June 12, Anheuser-Busch's market capitalization fell from about $132,4 billion to $109,6 billion amid backlash over the Bud Light-Mulvaney partnership. That's a drop of about $22,8 billion.
Target also took a financial hit amid calls for a boycott over the company's decision to sell LGBT-themed items and clothing, including children's items and books that guide children on using transgender pronouns. "If you start moving away from the world and what it wants, the market has proven to really punish you," entrepreneur and "Shark Tank" TV personality Kevin O'Leary said in a recent interview commenting on the stock price plunge of Target and the controversy over LGBT-themed clothing.
In early May, before the company launched the Pride collection, Target's market capitalization was about $73 billion.
By June 12, the company's market valuation had fallen to about $58,4 billion, a difference of about $14,6 billion.
Several other companies, including PetSmart, Chick-fil-A and Walmart, have also faced calls for boycotts for espousing left-wing agendas.
